Analytics Dashboard

Monitor traffic, track click interception, and analyze rule performance

The Analytics workspace provides marketing teams with visibility into visitor traffic volumes, link interception rates, and rule performance.

1. Navigating the Analytics Tab

Under any project, click the Analytics tab to view your performance dashboard. This screen aggregates telemetry emitted by the client-side widget in real-time, helping you measure the performance of your marketing channels.

Analytics Dashboard Overview

2. Key Metrics & Sections Explained

The dashboard features several key tiles and charts:

  • Views: The total count of page views tracked across all pages where the widget is deployed. This helps you monitor general website traffic.
  • Clicks: The total count of outbound link clicks or form submissions intercepted and rewritten by the Cogwheel rules engine. This represents direct intent to book.
  • Sessions: The count of unique visitor sessions recorded on the vanity site. A session preserves the visitor's original landing parameters across multiple page views.
  • Rule Performance Chart: A visual chart (powered by Recharts) showing how many times each rule has fired over time. This highlights which campaigns (e.g., Google Ads vs. Meta Ads) are driving the most booking engine clicks.
  • Rule Activity Log: A tabular log displaying recent rule executions. You can see:
    • The name of the rule that fired.
    • The target URL (e.g., marriott.com).
    • The exact parameter value injected.
    • A timestamp.

Detailed Analytics Panels

3. Real-Time Telemetry & Processing Delay

Cogwheel Attribute utilizes a high-performance edge analytics pipeline:

  1. Edge Ingestion: Telemetry is pushed from the visitor's browser to our Hono API running on Cloudflare Workers.
  2. Real-Time Display: In ordinary conditions, page views and clicks will reflect in your dashboard within seconds.
  3. Queue Processing Buffer:
    • Due to network queues, browser caching, and edge data buffering, a 1 to 2-minute delay can sometimes occur before events populate the charts.
    • If you are QA testing or checking live campaign launches, wait up to 2 minutes for your test actions to reflect in the Analytics dashboard.

Rule Engine & Templates

Learn how rules are evaluated and configure Marriott SCID or custom templates

Deployment & Testing (QA)

Step-by-step Google Tag Manager setup and end-to-end testing protocols

On this page

1. Navigating the Analytics Tab2. Key Metrics & Sections Explained3. Real-Time Telemetry & Processing Delay